Crowdlending Platform for Small Business Owners and Entrepreneurs
APP UI/UX DESIGN / BRAND IDENTITY / MARKETING COLLATERALS
RAI CAPITAL
At Savings4U, we deliver tailored financial solutions for your businesses needs. With a combined experience of over 30 years in the banking industry, we provide valuable insights and vibrant solutions to help businesses take positive measures and navigate safely through uncertainty.
Since then Savings4U helped more than 300 companies, accumulate over $20M savings
SINGAPORE / CAMBODIA / 2020 – Ongoing
THE 'RAI' LOGO
The term RAI – Derived from rai stone or fei stone are large artifacts that were manufactured and treasured by the native inhabitants of the Yap islands in Micronesia.
It is viewed by modern economists as a primitive form of money, and are often used as an example to support the thesis that the value of some form of money can be assigned purely through shared belief in said value.
Hence, the logo is created from this concept.
THE 'RAI' APP
Rai App is carefully designed to ensure smooth user onboarding journey and usability for both borrowers and investors, but at the same time, adhere to various regulations such as AML/KYC.
The user journey helps onboarding of borrowers such as Tuk Tuk drivers, or down to simple retail shops in Cambodia. It has to be simple and easy to use.
